SEO is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Positions acquired naturally are often much more durable. Indeed, it is very rare to see a drop in your positions in a very short period except in the event of a penalty for example. Unless there is a big drop in the volume of requests, you will get regular traffic to your site/app.
Natural referencing is quite technical, it requires expertise and knowledge in the digital field. Thanks to SEO specialists, you will gain natural visibility without having to spend money on an advertising campaign.
Search Engine Advertising (SEA)
SEA is also referred to as PPC or Pay-Per-Click. It is the process of advertising directly on Google and other similar search engines. Ad Results are displayed on top and to the right of the Organic Results on the Search Engine Results Page.
Depending on the period, you can target your ads to spend your budget more efficiently. In addition, a good setting makes it possible to obtain only qualified and relevant traffic to increase the conversion rates.
You do not wish to modify your site but you want to go up in Google search results. We have at your disposal the advertising system AdWords!
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